Ginger culture t-shirt carries the nutrients of local creation and Hong Kong's unique culture, 
A fashion label that promotes Hong Kong designs and pass on local creativity and the unique culture of our city.

content
ORIGIN

Way back in 2008, GINGER was established as QOD, a fashion label that promotes Hong Kong designs through wearable T-shirts. QOD was later renamed to GINGER, a symbol of vibrancy, drive and passion in Cantonese culture. In an effort to cultivate local innovation, we collaborate with various Hong Kong designers, exploring and reinventing our collections and product variety each season through dynamic themes. Upon rebranding in 2016, our logo was recreated, reinforcing our ambition to foster and pass on local creativity and the unique culture of our city. Today, we have cooperated with more than 200 local creators, including fashion designers, graphic designers, illustrators, cartoonists, and ad creators. 

BRAND IDENTITY

Our logo is emblematic of our unwavering reverence for local creations; the raindrops represent the overflowing creativity of Hong Kong designers, while the wave stands for the river, which symbolises the cultivating role of GINGER as a reservoir and medium that spreads the cultural knowledge and artistic works.